For The Ride

Privacy & Cookie Policy

For The Ride’s Privacy Policy

Triumph Motorcycles Limited takes the confidentiality of personal data seriously. This policy explains how personal information about you is collected and used on this site.

What information do we collect about you?

Website usage information is collected using cookies.


Cookies are small text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website, to deliver a webpage tailored to a particular user and to compile statistical reports on website activity.

For further independent information visit or

For a list of cookies used on the website please below:

(_ga) Used by Google Analytics servers to calculate user, session, and campaign data. No personal data is stored by the cookie.

Cookie dismissal
(cookieconsent_dismissed) Used to ascertain if the notification of cookies has been dismissed. No personal data is stored by the cookie.

Pixel Tags
We may use pixel tags as part of our online services. Pixel Tags (also called clear GIFs, web beacons, or pixels) are small blocks of code on a webpage that can collect information such as:

  • The IP (Internet Protocol) address of the device that accessed the page containing the tag
  • The URL (Uniform Resource Locator) of the page on which the pixel tag appears
  • The time the page containing the pixel tag was viewed
  • The type of browser that fetched the pixel tag, and
  • The identification number of any cookie on the computer previously placed by that server.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies. Please note that is a separate site with its own privacy and cookie policy.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this webpage. This privacy policy was last updated on 25th June 2018.